Wordpress
Google Maps API Integration

Location Finder

Zero-delay auto suggestions are displayed as a user types in the search field.


Location Profiles

Shared taxonomy between locations and services provides automatic relationships and feeds between related types of content.


A Plan for Success

Meaningful data insights inform every facet of the website.

Research

In depth market research, brand analysis, competitive analysis and user studies

Content Strategy

Medically reviewed SEO content using the brand voice and focused on consumer needs

Development

Built on robust, flexible Wordpress CMS using HTML5 and CSS3

User Personas + Strategy

User personas focused on needs, goals and priorities that guide website architecture

Wireframes + Design

Iterative wireframe and design process based on project goals and user behavior

UX + QA Testing

Testing across devices and screen sizes, with a focus on the mobile experience


Services Overview

Based on both community needs and business objectives, specific services are featured to provide enhanced access and attention, while a tabbed experience allows users to seamlessly switch over to a searchable list of all services, procedures and treated conditions.


Classes & Events Calendar

Mobile month view provides fast toggle between days, while dot signifiers show which days have classes or events.


Careers Start Page

User personas and user research informed placement of the most important actions on the page, while a brief story of MelroseWakefield Healthcare and its partnerships builds curiosity for career seekers.


New Users

New Mobile Users

Bounce Rate Improvement

*Results based on a six-month time period post website launch, compared to the same time period prior to launch.